Passionate Marketer

with a Vision

Let’s be crystal clear. Karrie is . . .

. . . the Brand Builder

. . . the Revenue Driver

. . . the Strategic Innovator

. . . the Results-Driven Professional

. . . a Visionary for Today’s Market

Karrie Fox’s extensive experience across multiple high-impact roles makes her exceptionally well-suited to tackle the challenges of today's market. Her proven ability to lead digital transformations, build and sustain powerful brands, drive revenue through innovative strategies, and foster a culture of excellence is precisely what organizations need in a world where digital presence and customer experience are paramount.

Her story is one of adaptability, strategic foresight, and a relentless drive for excellence—qualities that are more important than ever in the dynamic and competitive landscape of modern marketing and eCommerce.

Skills

Mastering the Art & Science of Marketing

  • Analytics: Using data for decision-making and success measurement.

  • Budget Management: Allocating resources efficiently to maximize ROI.

  • Brand Marketing: Building and maintaining strong brand identities.

  • Consumer Research: Leveraging insights into consumer behavior.

  • Customer Segmentation: Tailoring strategies for distinct consumer groups.

  • E-Commerce: Optimizing online sales channels.

  • Integrated Marketing Strategies: Developing cohesive multi-channel marketing plans.

  • Product Marketing: Effectively positioning products in the market.

  • Retailing and Promotion Marketing: Driving sales through targeted promotions.

  • ROI Attribution Models: Measuring and attributing returns on investment.

  • Social Media: Engaging audiences and enhancing brand presence.

  • Website Design: Creating user-friendly and visually appealing interfaces

Awards

  • Certified Hospitality Digital Marketer (CHDM)

  • Awarded by Ad Age Top 10 Icon of the Decades for the Travelocity Roaming Gnome

  • Awarded by AdWeek with the Buzz Award: Branding and Pop Culture Consciousness with Media Integration

  • Awarded by Crescent Commercial Leadership with the Highest Visibility Award: for Increasing the Portfolio Visibility by 3x

  • Awarded by the New York American Marketing Association with the Gold Effie: Best Campaign Specialty Retailers

  • Awarded by the New York American Marketing Association with the Silver Effie: Best Travel/Tourism/Destination

  • Awarded by the New York American Marketing Association with the Bronze Effie: Travel/Tourism/Destination two years in a row

  • Nominated by the New York American Marketing Association with a Effie Nominee: Sustained Success

  • Awarded by Atlas for Best Overall Branding Award: Travel industry’s only results-driven marketing award

  • Awarded by Effie Worldwide for being #1 in Product Integration: Travelocity/Amazing Race integration

  • Awarded by Travelocity for the Enterprise Award: Nominated by peers and is selected by Executive team

Academic Foundations

Karrie’s academic background includes a Master of Business Administration in Marketing and a Bachelor of Arts in Marketing, Management, and International Business

Masters of Business Administration, Marketing

Bachelor of Arts, Marketing/Management/International Business

Network of Executive Women Member

American Advertising Federation Member

& Associations

FAQ (a.k.a. What People Always Ask Me)

  • Do you take on consulting projects?
    Case by case. If it’s a brand, hotel, or team that’s ready to do the work — not just talk about it — I’m in. If not, I’ll happily point you toward someone who is.

  • Can I republish your writing?
    Yes, with credit — always. No, without. The words travel fast, but attribution travels further.

  • Are you available for speaking engagements?
    Yes (and thank you for asking so nicely). I speak on digital transformation, integrated marketing, brand storytelling, and how not to bore your audience to tears.

  • Do you only work with hospitality brands?
    Nope. Marketing is universal — the principles that move travelers also move customers, donors, and employees. Hospitality just happens to be my favorite proving ground.

  • What’s your philosophy on marketing today?
    That it’s not about shouting louder — it’s about listening sharper. The best campaigns don’t interrupt people; they belong where the audience already is.